A life-changing book for traders

“WARNING: This is a nasty book. It will take you apart at the seams, point out your weaknesses as a trader, and then attempt to resurrect you as a successful, self-disciplined person who can control his trading in a businesslike manner. If you cannot stand constructive criticism, or if you do not wish to succeed as a futures trader, I suggest you lay this aside now and ignore it.”

-- Joe Ross

Trading Is a Business - Table Of Contents

Joe named this book Trading Is a Business because, in teaching traders and would-be traders, he found that there are few indeed who realize they must take a self-controlled, business-like approach to trading. Virtually all new traders abandon the solid principles of sound personal management that make for successful careers in the business and professional world. For most traders, trading is a “fantasy land.”

Eighty percent of traders are on the right side of the market when they enter a trade, yet overall, ninety percent of them lose money in the markets. Why? Because no one shows them how to properly manage what takes place after they get in, either in the markets or within themselves!

In this manual, you will discover the real problem in the market. The realization of the Truth that Joe reveals will forever change your perception of the markets, enabling you to concentrate on the only action that you can take to become a winner.

In this book, Joe teaches you how to run your trading life just as a successful businessman does with his own business. The book is structured in two big parts: the first part shows you how to develop the mindset of a successful trader; in the second part you learn outstanding trading techniques, and how to build your own trading plan.

Some Trading Is a Business highlights, and the benefits you will receive:

Most traders know how to trade

Trading is not a problem for most of the participants in the market. You will find that it is not your lack of knowledge about trading that keeps you from succeeding in the markets. Joe goes into the details of the most fundamental personality skills that are known to man in the area of self-discipline. In addition, he helps you to really understand the nature of many management areas related to trading, some of which you have probably never considered.

If eighty percent are on the right side of the trade when they enter the market, then where do they go wrong? You will be amazed by the answers to this question. They are manifold, and in this part of the book Joe addresses many psychological reasons that keep traders from the success they seek.

Mental gridlocks

By now you know you cannot change the markets. Joe shows you that the only way to successfully trade them is to change your behavior in relation to them. Because the mental, emotional, and even spiritual aspects of your life can be part of the stakes involved, trading cannot be played as a game.

Human beings excel at pattern recognition, and they have the ability to use patterns together with rules and procedures. However, you will learn that at times you must challenge and change these rules. Joe teaches you how to do that, and then shows you a great truth: it is traders’ perception of what is happening that causes both the actions and movement of price.

Joe demonstrates that trading less leads you to making more money. You will also understand why trading based on opinions is a sure way to a “death sentence” in the markets. In addition, Joe helps you identify, handle, and deal with the many hang-ups that cause traders to lose in the markets.

Self examination

What Joe shows in this section is far beyond what you can find in the best self-development books ever written, and it relates 100% to your trading. If you are to succeed in any aspect of life, you must develop traits that consistently strengthen, and keep you on the right side of what you’re doing.

Joe tells you how to be resourceful, diligent, flexible, and knowledgeable in your trading. He also lightens your learning path, and shows you how to avoid overtrading, expecting too much from a trade, thinking trading is an investment, or simply looking for the Holy Grail where there is none.

Making profits in the markets

This book is not about how to trade, but about how to make money trading. In this section, Joe shows you how to manage your revenue (winning trades) and your costs (losing trades, commissions, slippages, etc.) in the trading business, just as any owner must run his business to become and stay successful.

You will learn two distinct ways to take profits, ways to use the size of your account margin to your advantage, and to scale your trading. Here you will also discover Joe’s famous “Patterns for Success” entry signals, and the Traders Trick Entry.

What does management in trading really mean?

Just about any manager knows what business management means. But really, how do its functions translate to trading? What are planning, organizing, delegating, directing, and controlling when it comes to trading? Let Joe explain them to you, if you are serious about making a business out of trading. He is speaking from his experience of over 5 decades of trading the markets.

You will find a ton of books out there, all talking about magic indicators, and about how to enter the market - but what are you supposed to do once you get in?  They rattle on about money management, telling you that all you have to do is keep losses small and let your profits run, but by now you know it isn't all that easy. Just exactly how do you keep losses small and let your profits run? You will find the answers to all these questions, and many more, in this book.

At Trading Educators we talk about money management too, but we also talk about self-management, trade management, risk management, and business management. Truthfully, without personal management and self-control, money management just won't cut it. Joe  gets into the details of each of these important aspects of management, and how they affect your trading.

The real problem in the market

You will find out what the real problem in the market is, and your realization of what Joe reveals to you will change your entire approach to markets. It will enable you to focus on the only thing you can do become a winner. Whether you do that thing methodically, systematically, or haphazardly may affect the degree of success you can have, but is of no consequence to the truth you’ll discover.

Trading Is a Business - Table Of Contents

Please see what other traders said about Trading Is a Business:

"Hi Joe, I received your books, and reading Trading Is a Business, I realized it takes a lot of courage to write that. Congratulations. Because it tells the truth, and truth always hurts. Maybe because we compare reality with our imagination. Surely our fantasy world is a lot nicer. Well, I think I got the message, so I'll re-read the other five. Then I hope I'll be ready to meet you, I saw you travel to Europe sometimes.
Yours, Dr. Kirschbaum"

"Hi Joe, I can relate to making most of the mistakes you list in your book Trading Is a Business.  The ones that hit home the most have been being dishonesty with myself, trading what I think and not understanding risk and losing.  Hey what a package!  I do believe all of these traits can be eliminated though education and discipline.
Best personal regards, James R."

"If you feel that you have the skill to trade, then you must read "Trading Is a Business". Joe outlines the rules, techniques, and discipline needed to succeed in the market. Every trader should read and re-read this book.
Keith Ellis"

Message from Joe Ross:

My main objective in this book is to help you build the right character and have the correct mindset to be a successful trader. I'll show you how to manage not only the trade, but most important of all, how to manage yourself! You will learn a self-controlled, business-like approach to trading.

Trading Is a Business teaches you how to run your trading as a business
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Your satisfaction is guaranteed with our 100% Money-Back Guarantee. If you aren't absolutely thrilled with the Manual Trading Is a Business, just send it back within 30 days. We'll refund 100% of your purchase price. No questions asked. (Please read our Refund Policy)

You don't have to decide now if this manual is for you. I want you to get it and try it out. If it doesn't do everything I say and more, if your trading doesn't become more profitable, if you don't become a more relaxed trader, or if you simply changed your mind, just let me know and I'll give you every cent of your money back!

So you have nothing to lose and everything to gain.

Now you have no excuse for not improving your trading business!

All the best to you in your trading,

Joe Ross

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More About the Author

Joe Ross has been trading and investing since his first trade at the age of 14, and is a well known Master Trader and Investor. He has survived all the up and downs of the markets because of his adaptable trading style, using a low-risk approach that produces consistent profits.

Joe Ross is the creator of the Ross hook™, and has set new standards for low-risk trading with his concepts of "The Law of Charts™ " and the "Traders Trick Entry™." Joe was a private trader and investor for much of his life, but a serious health situation in the late 80's caused him to shift his focus, and that is when he decided to share his knowledge. After his recovery, he founded Trading Educators in 1988, to teach aspiring traders how to make profits using his trading approach.


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Joe Ross' trading books are actually full-blown courses for traders. Each one is designed to deal with a different aspect of trading, such as intraday trading and futures trading, spread and seasonal trading, options trading, etc. The books teach you how to trade the reality of the markets.

You look right over Joe's shoulder at real trades made in real markets. You learn his reasoning for entering and exiting his trades.

Please follow this link to learn more about Joe's Ross' trading books.

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"Dear Ross Trading Associates: 

Just a short note to let you know I am enjoying your book "Trading Is A Business". The book is well put together! I had heard about your book via Linda Raschke. Linda had recommended reading your book.

In your book I really thought the part about not lying to yourself about a trade and also how the floor traders will fade the indicators was useful. The whole book is really great.




(Testimonial for Joe Ross' trading book Trading Is a Business)


From: Kevin Sass
To: Joe
Subject: Thank You


I can only say Thank You loud and clear for the help you are giving to me.  Your methods, your philosophies, your attitude and genuine concern for fellow traders is extremely inspiring.  I am finishing up the Trading is a Business book now, and it is undoubtedly my favorite of the three I have.  I hope that circumstances will allow me to spend some one on one time with you some day in the future.  However, right now, I am loving every second I spend reading about your methods, practicing the little bit I have already learned, and receiving education from a fellow believer in our Lord and Saviour.  Your Christian morals come through loud and clear in your writings, and I tremendously enjoy that.  2 Tim 3:16 is one of my favorite all time passages, and it's apparent you love the Bible as well and what it stands for.

This only started out as a simple Thank You, so I am sorry for the extra wordiness.  Your experience and wisdom is greatly appreciated, and the selfless sharing is profoundly changing lives.

Warmest regards,



(Testimonial for Joe Ross' trading book Trading Is a Business)


"Hi Joe,

How are you?  I can relate to making most of the mistakes you list in your book Trading Is a Business.  The ones that hit home the most have been being dishonest with myself, trading what I think and not understanding risk and losing.  Hey what a package!  I do believe all of these traits can be eliminated though education and discipline.

Best personal regards,

James R."



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